The Foundry is a virtual, hands-on class for your team. Bring one process that isn't working. Leave with it redesigned, one step automated and running, and the judgment to do it again without us.
Launch pricing ends in
Launch pricing has ended. Contact us for the current rate.
The Format
6
Virtual sessions,
one per week
~3hrs
Half-day working
sessions
20
Seats maximum,
for real coaching
2–4hrs
Fieldwork between
each session
1
Real process,
start to finish
Every session runs online, so there's no travel and no venue to book. Small-group coaching and hands-on practice with your cohort, not a lecture series. Dates for the next cohort are announced at enrollment.
Come with the process that's actually costing you: the one full of workarounds, handoffs and waiting. That's what you work on for all six sessions, so by the end it's measured, redesigned and has one step running on AI.
No technical background required, and we're deliberately tool-agnostic. We don't sell you a platform. If you're sending your team rather than attending yourself, just make sure they can reach a decision-maker when something needs approval.
Who It's For
You've watched a tool get bought, rolled out, and quietly abandoned. Or you haven't started at all, because nobody can tell you where AI would actually help, only that you should be using it. The Foundry answers that question for one real process in your business. It's built for companies of roughly 25 to 100 people: big enough to have processes worth fixing, small enough that fixing one moves the numbers.
If You Lead the Company
You'll leave able to tell a real opportunity from a vendor's pitch, and knowing which of your processes are ready for AI and which aren't. You'll also get something harder to buy: a team willing to tell you what's actually broken.
If You Run the Work
Bring the one that frustrates you most. You'll leave with it measured, mapped and redesigned, with one step already automated and working. You'll also get a clear list of what needs sign-off, so you never design something you can't get approved.
The Difference
You won't pick a platform, vendor or model until your process is described the way it actually runs, not the way everyone wishes it ran.
The goal is never "use more AI." It's better results. You'll decide task by task where AI belongs and where a person stays accountable.
You'll use real AI in every session and learn exactly how it fails and how to check its work. A tool being capable doesn't make it accountable.
You'll leave with a five-question filter for evaluating any AI tool or vendor. It's the skill that prevents the next six-figure purchase that ends up unused.
Every session moves one real process from your business forward, so you can see the value while you're still in the program.
The Curriculum
Before you touch a single tool, we make it safe for your people to say how the work really gets done, and get honest about what AI actually is.
Hands-on lab: see what AI is good at and exactly how it fails. You start a running log of every use.
Name what you're actually solving, and define the single measurable change that would prove it's solved, so AI has a real target instead of a vibe.
AI as sparring partner: let it attack your statement, then judge its critiques.
Measure today honestly and map what actually happens, including the parts nobody wants to admit to. This map is also your AI-readiness assessment.
AI clusters your messy notes into a draft map; you correct it against reality.
Design the system you'd build from scratch if you could start over, then decide which 20% of it to build first.
AI generates design alternatives; you challenge every one of them.
For every task in your redesigned system, decide who owns it: a person, a tool, or AI. One repeatable framework instead of habit or hype.
Sort every task into a quadrant, then start building your pilot AI-assisted step.
Prove whether it worked against your original baseline, decide keep / change / stop, and build the operating rhythm that keeps it honest as the business changes.
Finish and test the built step against baseline; set your AI governance rules.
Between sessions you'll spend two to four hours on your own process, inside your own company. Nothing here is hypothetical.
What You Walk Away With
Plus judgment your team reuses on every process after this one: a calibrated sense of what AI does well and where it fails, a written record of what you learned about it, and a way to evaluate any tool or vendor that prevents the next expensive mistake.
Enrollment
Regular price $2,499
$999/person
Full six-session program · Cohort capped at 20
Launch pricing ends in
Launch pricing has ended. Contact us for the current rate.
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Enrolling a team, or want the condensed four-session intensive? Let's talk.
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Find the signal. Delegate it deliberately. Forge systems that hold, with AI in the right seats.
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