THE NO-HYPE AI COMMUNITY
The Guild helps business leaders put AI to work in their own companies. You get live, hands-on help with your real work, alongside other leaders doing the same.
Founding Member Pricing · First 50 Members
Regular price $99 Founding price $59 /mo
40% off, locked in for as long as you stay a member
Not ready yet? Start with the free tier.
Who It's For
SOUND FAMILIAR?
Everyone tells you that you should be using AI, but nobody can tell you where it would actually help your business. Most AI communities are built for solo founders chasing get-rich-quick automations. The Guild is built for business leaders who need to make good decisions about AI without becoming engineers.
If You Lead the Company
Talk about AI with confidence, and decide on evidence
You'll learn enough to tell a real opportunity from a vendor's pitch, and you'll have a room full of peers to test your thinking against before you spend money.
If You're Bringing Your Team
Get your managers and staff using it well
A Team pass brings five of your people into every workshop and office hour, so the whole company builds the same habits and the same healthy skepticism.
The Difference
NOT ANOTHER HYPE GROUP
No Hype
Nobody here will promise that AI will run your company while you sleep. We talk about what it does well, what it gets wrong, and what it actually costs.
Diagnosis Before Tools
We start with how the work really gets done in your business. The tool comes after that, and sometimes the right answer is no tool at all.
AI Where It Earns Its Place
The goal is never to use more AI. The goal is better results, with a person staying accountable wherever it matters.
Your Business, Not More Content
Workshops and office hours are live and hands-on. You work on your own business during the session instead of watching someone else's demo.
Honest About Where It Fails
Every prompt in our library ships with a note on what to check before you trust the answer. Knowing how AI fails is part of using it well.
The Rhythm
A MONTH IN THE GUILD
1–2
Live workshops,
recorded
4
Office hours,
60 minutes each
4
Weekly AI
Roundups
~1
New case study
for the library
24/7
Industry chats
with your peers
Workshops run once a month for the first three months, then twice a month after that.
What's Included
EIGHT WAYS
WE HELP
Live Workshops
One practical topic per session. You work on your own business while we teach, so you leave with something done rather than a page of notes. Every workshop is recorded.
Office Hours
Drop in with a real problem from your business and we'll work through it live, together.
Weekly AI Roundup
Three to five AI and business news items, each with a plain-English "what this means for you." Every issue also tells you which headlines you can safely ignore.
Resource Library
Our free short-video class, every recorded workshop, and the toolkit: a Field Journal, a vendor filter, an AI-readiness checklist and a governance template.
Class free · Toolkit and recordings for members
Prompt Library
Tested prompts, each with a "check this before you trust it" note. Members can submit their own prompts for review and inclusion.
Samples free · Full library for members
Case Study Library
Short write-ups covering the process, where AI went, what it replaced, the result, and what went wrong along the way.
Industry Chats
Peer channels for trades and field services, professional services, healthcare, and retail and e-commerce, where leaders compare notes on how they actually use AI.
Expert Directory
A referral list of outside specialists, such as automation builders, IT and security firms, and lawyers for AI policy, for the work you need done rather than learned.
Membership
PICK YOUR SEAT
Free
$0
Start here, stay as long as you like
- The free short-video class
- The Weekly AI Roundup
- Open community channels
- Sample prompts from the library
Member
Regular price $99/mo
Founding price $59/mo
or $590/yr · locked in while you stay subscribed
- Everything in Free
- Live workshops and every recording
- Weekly office hours
- The full prompt and case study libraries
- The toolkit: Field Journal, vendor filter, readiness checklist, governance template
- Industry chats and the Expert Directory
After the first 50 members: $99/mo or $990/yr.
Team
Regular price $2,500/yr
Founding price $1,990/yr
Annual pass for 5 people
- Full membership for five seats
- Bring your managers and staff
- Extra seats $450/yr each
- One invoice for the year
After the first 50 members: $2,500/yr for 5 seats.
Founding pricing is open to the first 50 members.
Questions
BEFORE YOU JOIN
Do I need a technical background?
No. The Guild is built for owners, CEOs and operators who are smart and busy but not technical. If you can write an email, you can do everything we teach.
Which AI tools do you teach?
We don't sell or promote any platform. We use the mainstream tools most businesses already have access to, and we teach the judgment to evaluate any tool or vendor on your own.
How does founding pricing work?
The first 50 members pay $59/mo or $590/yr instead of $99/mo or $990/yr. That rate is locked in for as long as you stay subscribed.
Can I bring my managers and staff?
Yes. A Team pass covers five people for a year, and you can add more seats at any time. Your team gets full membership, including the workshops, office hours and industry chats.
What does the free tier include?
The free class, the Weekly AI Roundup, the open community channels and a set of sample prompts. You can stay on the free tier for as long as you like.
Doors Open Soon
JOIN THE GUILD
Put your email on the founding list. We'll let you know the moment The Guild opens, and founding members get first access to the locked-in rate.
Find the signal. Build what lasts.